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Category: News & Politics

Tags: woman of colornformationwomen entrepreneursdeepa purushothamanwomen in businessgodaddyminority womengo daddynegotiationnegotiation strategiesminority womanbusinesswomansmall businessnewsbusiness newsbusinessminority ownedgodaddy channelminority owned businesssmall business newssmall business news and trendsus newshow to negotiatenegotiation skillsgodaddy.comsmall business trendsminority businesswomen of color

Description: Do you struggle to ask for what you need as a business woman of color? Check out these 4 tactics to negotiate in the workplace and step into your power. View more News & Trends videos: bit.ly/biznewsandtrends Subscribe to GoDaddy on YouTube: bit.ly/GoDaddy-Subscribe 0:00 Who is Deepa Purushothaman? 0:20 How to negotiate by trading and bartering 1:18 Strategies to ask for what you want 2:16 Asking questions during negotiations 3:00 Should you say yes within the moment? As the Senior Executive of Diversity, Equity and Inclusion at nFormation, Deepa Purushothaman knows firsthand what it means to negotiate as a woman of color. Whether you’re a minority woman business owner or employee, Deepa wants to help reframe what it means (and looks like) to negotiate. If asked the right way, negotiation can be used as a tool that benefits everyone and allows women of color to step into their power in the workplace. From a “yes but” strategy to a “yes and” strategy approach, knowing what you want and the “why” behind it will help you spend your energy wisely. Negotiations aren’t always transactional, either. Asking for what you want and setting audacious goals will set the stage for long-term success as a minority businesswoman. Because men are four times more likely to initiate negotiations, Deepa encourages women of color to practice with small asks first to become more comfortable to make those big, bold asks later. References: 60% of women say they’ve never negotiated their salary. cnbc.com/2020/01/31/women-more-likely-to-change-jobs-to-get-pay-increase.html Women are 2.5x more likely than men to feel a “great deal of apprehension” about negotiating. ucd-advance.ucdavis.edu/post/women-dont-ask-negotiation-and-gender-divide Men initiate negotiations about 4x as often as women. ucd-advance.ucdavis.edu/post/women-dont-ask-negotiation-and-gender-divide Learn more about nFormation: n2formation.com facebook.com/n2formation twitter.com/n2formation linkedin.com/company/n2formation Learn more about GoDaddy: godaddy.com youtube.com/user/godaddy instagram.com/godaddy facebook.com/godaddy twitter.com/godaddy The information contained in this video is provided for informational purposes only and should not be construed as an endorsement or advice from GoDaddy on any subject matter. #GoDaddy #SmallBusinessNewsandTrends #DeepaPurushothaman #MinorityWomen #Negotiation #WomenEntrepreneurs