Channel: INKtalks

Category: Education

Description: In this episode of Lakshmi’s Leadership Lounge, Lakshmi is in conversation with Jay Jay French and Steve Farber. They talk about Jay Jay's book 'Twisted Business', operationalizing love as a strategic advantage in leadership and more. About the guests: Steve Farber is the president of Extreme Leadership, Incorporated, and the founder of The Extreme Leadership Institute, organizations devoted to the cultivation and development of Extreme Leaders in the business community, nonprofits and education. His third book, Greater Than Yourself: The Ultimate Lesson In Leadership, was a Wall Street Journal® and USA Today® bestseller. His second book, The Radical Edge: Stoke Your Business, Amp Your Life, and Change the World, was hailed as “a playbook for harnessing the power of the human spirit.” And his first book, The Radical Leap: A Personal Lesson in Extreme Leadership, is already considered a classic in the leadership field. It received Fast Company magazine’s Readers’ Choice Award and was recently named one of the 100 Best Business Books of All Time. Farber’s much-anticipated new book, Love Is Just Damn Good Business, was listed by Book Authority as one of the top Business Strategy books for 2020. Jay Jay French is most famous for his role as the founding member and one of the guitarists of the heavy metal band Twisted Sister. Since his first performances with Twisted Sister, French has played more than 9000 concert performances. As a guitar player, manager, producer and executive producer, French has sold over 20 million albums and performed in 34 countries.Jay Jay’s track record of success at every level of the music industry gives him a unique perspective on business, which he now shares as a columnist for numerous publications and as a motivational speaker. About his book: About his book: Part business book, part memoir, Twisted Business is an unexpected, inspiring, whirlwind story of transformation and redemption. Twisted Business follows French’s adventure-filled life—from growing up in New York City in the sixties, to working as a drug dealer and struggling as an addict before quitting cold-turkey, and finally, to creating and cultivating Twisted Sister and turning it into one of the most successful brands in the world. Together with his mentor, Steve Farber, a best-selling author and one of the world’s top leadership and management experts, French offers unique, hard-earned tips and advice from his nearly 50 years as a musician, music business manager, and entrepreneur. Link: amazon.com/Twisted-Business-Lessons-Life-Rock/dp/1948122839