Channel: adidas Running

Category: Sports

Description: After rallying around AR community member, Yuval, following her diagnosis of breast cancer at the age of 26, the Tel Aviv community sought to expand their capacity to offer support beyond the world of AR. Seeing the positive impact the running community was able to have on Yuval's life led to a partnership with "STOP CANCER”, an Israel-based organisation specifically dedicated to supporting young adults diagnosed with cancer. The partnership has seen the organisation of several joint events between the AR and "STOP CANCER” communities, and has paved the way for "STOP CANCER” support groups to be fully integrated into the AR ecosystem with a dedicated community group on the adidas Running App, offering yearlong weekly running, movement and mindfulness sessions for those directly affected.  In coming together to provide a space for open conversation around topics like early testing, the initiative aims to bring people together to educate, support and change lives affected by cancer, through the power of sport. ——————————————————————————— Through sport, we have the power to change lives #ImpossibleIsNothing See your possibilities: a.did.as/Running_App  Stay Connected: Instagram: instagram.com/adidasRunning Twitter: twitter.com/adidasRunning Facebook: facebook.com/adidasRunning