Channel: The Futur Academy

Category: Education

Tags: fundamentalshow totypographyfutur academyfont creationrule of compositionhow to typographytypography critiquetypography lessontypeimprove typographymake your own typefacetypography critdesign tutorialtypography coursetypographic detailshow to use typographyhow to typefacehow to designtypography reviewgraphic designglyphsthe futurtype crittypography tipstypography layoutfont designwhat typefacedesign principlesfont

Description: The art and design of creating an original typeface and process of making a font. Brooklyn-based graphic designer and typographer, Mark Davis, will share his thoughts and process on designing and crafting a beautiful typeface. Geeking Out On Type. Check Mark out here! IG: instagram.com/markycdavis Website: designermarkdavis.com Tools/References Gliphs: glyphsapp.com Type forum: typedrawers.com Check out our Typography course here: thefutur.com/course/typography-01 3:00 - Why Mark is obsessed with fonts 7:00 - the way typefaces were designed originally 8:30 - The way mark looks at type 14:25 - why mark prefers the Hurme cut of Helvetica 16:30 - Why we see horizontal lines thicker than vertical 22:50 - Tips for designing your word mark * (This and the one above together in one cutdown) 29:00 - Working on a typeface for a client 31:00 - Looking at Trajan’s characteristics 33:30 - Do you think we lose something when trying to make something consistent (@ ricky TNR) 35:00 - Does the font work for you or are you making the font work? 38:00 - Mark’s take on Futura 46:30 - Mark’s demo 57:00 - Mark’s rule of thumb on how to make the letter “O” 1:02:00 - Mark’s rule of thumb for an overshoot 1:13:00 - What makes a good typeface 1:20:00 - How much Mark charges to revise a font 1:24:00 - Charging for exclusivity === 👉Subscribe: goo.gl/vB9zoP 👉See our main channel: goo.gl/F2AEbk #TheFutur #1BminusOne Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here: goo.gl/bRt5qd If you're a complete beginner, consider taking any of these Adobe Creative Cloud fundamental courses from our friends at Bring Your Own Laptop: byol.me/thefutur — Love the content? Become a sustaining member for $5/mo today. goo.gl/nwekfL Our recommended products and Booklist: kit.co/TheFuturIsHere Kits & Proposals: goo.gl/mSjuWQ Visit our website: thefutur.com FREE resources: goo.gl/Qh6gHr Mandarin (Chinese) Subtitles on UiiUii uiiiuiii.com/?s=the+futur — AFFILIATE LINKS* 🙏 Support The Futur but purchasing through our affiliate links: Amazon: bit.ly/thefuturishere Webflow: bit.ly/2EbET9l Retro Supply Co.: bit.ly/2GW8gzR Creative Market: goo.gl/g4jlTE Design Cuts: bit.ly/2GSsAR3 ✍️ Sharpen your skills by taking a course, using our affiliate links: Skillshare: goo.gl/YCo2uT School of Motion: bit.ly/futur-som Bring Your Own Laptop Tutorials: byol.me/thefutur 🎧 Do you like the music? Check out the music libraries we use in our affiliate links below: Epidemic Sound: share.epidemicsound.com/thefutur Musicbed: bit.ly/futurmb Artlist: bit.ly/2uWdna7 *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you. — Futur Podcast on iTunes: 🎙 itunes.apple.com/us/podcast/the-futur/id1209219220?mt=2 Spotify: 🎙 open.spotify.com/show/5K96ryZCjCmxqMzEotvS8h?si=J0NnGXwcQCymfBEA4poEVA — We love getting your letters. Send it here: The Futur c/o Chris Do 1702 Olympic Blvd. Santa Monica, CA 90404 USA — Host– Chris Do Content Director– Matthew Encina Producer - Mark Contreras Cinematographers– Ricky Lucas, Jona Garcia Editors– Ricky Lucas, Jona Garcia Live Editor– Jona Garcia Social Team– Elle Money, Alex Burlui Futur Theme Music – Adam Sanborne adamsanborne.com Typefaces: Futura, DIN, Helvetica Neue, Calibre, Champion Gothic Futur theme song— Adam Sanborne