Channel: Lyft

Category: Travel & Events

Tags: alicia keyslyftundercover lyft

Description: Your favorite Grammy-winning New Yorker Alicia Keys took on the concrete jungle of LA to give rides as her alter ego, Laura. And Laura (ahem, Miss Keys) has an important message: anybody can be a star for their community through LyftUp, which lets you round up and donate your ride payment to the nearest dollar and support a worthy organization of your choice. Start making your rides count for more by joining LyftUp: lyft.com/lyftup Produced by Lyft Entertainment