Channel: LUSH

Category: Howto & Style

Tags: lush cosmeticslush hair rangelush afro productslush new hair rangeafro carelush black hairafro hair carelush afro rangeproducts for afro hairlush afro carelush ukafro productslush hair productslush afro hair careproducts for black hairblack hair careafro care rangekevin morosky hairlush black hair productskevin morosky lushlush afro hairkevin morosky

Description: "I love this range, I tried this range, lived with it and it’s amazing, but that's not the bit that has me really passionate about this launch. It's the fact that Lush took their time and did this right. I remember two, three years ago, talking with them about their range and diversity. They said they were hiring the right people, that they would take their time and get it right and not be rushed just to be seen to be doing the right thing. And here we are - with a range that is only just the beginning. This is how brands and commercial spaces should behave, making spaces for people to tell their own stories. The film in itself is a love letter from me, and Sarah to black hair and our culture. The colours, textures, tones, and even music, are all an ode to my grandparents' home and upbringing. It’s a nod to traditions found across the diaspora. It’s the warmth of deep laughs, round thighs and self-care, all while comfortably protected and nestled.” - Kevin Morosky Discover the new range: uk.lush.com/products/afro-hair-products