Channel: VidCon

Category: Entertainment

Tags: gymshark ownervidconbillion dollar brandfitness brandfitness wearfast growing businessbuilding social media brandben francis gymshark storybusiness inspirationvidcon nowhow gymshark startedben francis gymsharkbuilding social media followinggymshark foundergymsharkben francis interviewgymshark social mediabuilding social media presenceben francisgym sharkgymshark ceo

Description: Subscribe to VidCon: bit.ly/3mkk7YR Watch Creator to Creator: bit.ly/3t6eIri @Ben Francisstarted @Gymshark just over seven years ago and has grown it to over 400 employees and $300 million in revenue with projections to be a multi-billion dollar brand in the next five years. During his fireside chat, he tells Jim Louderback how he built a community-let direct to consumer brand on social media and influencer marketing. *************** Chapters: 0:00 Intro 1:00 How Gymshark started 4:25 Using Social Media to build Gymshark (2012) 5:45 Advice to start on social media (2020) 6:26 How is direct to consumer model different from retail? 8:20 How do you feel about going into retail? 9:19 What Is A Community-led brand 11:00 Gym Shark and Amazon? 12:15 Working with YouTube creators 15:40 Event strategy 17:25 Advice on how to become a community-led brand? 18:00 Gym Shark App 19:15 Advice on giving away equity in the company 22:00 How to build a company 23:00 What do you look for in employees 24:20 How do you market in the US? 25:10 B2B marketing and LinkedIn #VidCon #Gymshark #VidConLondon New sessions every week. See agenda: vidcon.com/now/agenda Register for VidCon Now: vidcon.com Discord: bit.ly/VidConNowDiscord Twitter: twitter.com/vidcon Facebook: facebook.com/vidcon Instagram: instagram.com/vidcon